POS corrugated displays play a key role in in-store sales.
One of the key design questions is whether to opt for a fully printed or a partially printed solution.
This choice affects not only the visual appearance but also sustainability and cost efficiency.
Fully Printed POS Display – Strong Brand Presence and Vibrant Graphics
A fully printed display is the ideal choice if:
- vibrant printing and sharp contrast are important, achieved through white–white base material,
- the goal is maximum brand recognition and a premium look,
- strong visual impact in the retail environment is a priority.
This solution works especially well for new product launches, seasonal campaigns, or whenever design is a major purchase-driving factor.
Partially Printed POS Display – Natural and Eco-Friendly Solution
A partially printed display is an increasingly popular choice for brands that prioritize sustainable packaging and eco-friendly material use.
- Brown, recycled, or alternative-fiber materials—such as cocoa paper or paper made from agricultural waste—offer a natural and organic appearance.
- Only the necessary graphic elements are printed on the brown base surface, and if the design requires it, a white underlayer is applied to enhance colors and contrast.
- This approach conveys a restrained yet distinctive brand identity and fits perfectly into environmentally conscious marketing strategies.
Which Is the Better Choice?
Both types have their advantages:
- A fully printed POS display is perfect when colors, patterns, and overall visual impact are key.
- A partially printed POS display is ideal when the focus is on eco-friendly branding, a natural look, and a lower ecological footprint.
When making the decision, consider your brand values, marketing goals, target audience expectations, and, of course, the budget.
A POS corrugated display is more than just an in-store fixture—it’s a powerful communication tool.
Whether you choose a fully printed or partially printed solution, the most important thing is that it aligns with your brand identity and resonates with your customers’ values.