|"Brewing the Difference" - Austria in the shop window "eclipse" makes a symbolic contribution to important economic scene|
|Friday, 05 January 2007 12:34|
There's hardly a better address than the "Centre William Rappard" in Geneva to represent Austrian interests at a highest political and economical level. There, at the World Trade Organisation (WTO), all 150 member states are neck or nothing. And sometimes even in the truest sense of the word.
"Brewing the difference", the legendary event- especially among WTO delegates- took place, the sixth time, recently. Originally created as unique beer tasting-event after multilateral proceedings, it became rapidly one of the top events in the WTO- events-calendar. Especially European countries participate in this event. As our continent is not known as "spurner of victuals food", the event of beer tasting became independently; nowadays it also means that other goods like wine, spirituous beverages or culinary kickshaws are offered for free.
Zwiti: "eclipse" underwrites two stands
"Brewing the Difference" is a good opportunity to present products worldwide, for companies, for regions and for our country. On request of Permanent Mission of Austria at the WTO, eclipse contributed two stands to this event.
"Of course eclipse also wants to aid, even though it is only symbolic, explains Peter Spiess, managing director of eclipse Austria, "if everybody has a share in it, it becomes easier for our representatives abroad to leave good impressions for Austria."
For the Austrian top address in large format printing an easy but even considerable mission.
By the way, the Austrian corner was presented with a range of domestic wines, Styrian specialties from pumpkin seeds and slices of Sacher fancy cakes.