|In-Store Marketing Exhibition UK|
|Monday, 05 June 2006 00:00|
Impression Group exhibited for the first time at the In-Store Marketing show at Earls Court London in June.
The In-Store Marketing Show attracts brand owners and retailers from all over the world and Impression Group generated enquiries from visitors from the UK, Africa, Middle East and Asia as well as Eastern and Western Europe.
The theme was to sell our pan European vision for POS to brand owners wanting a single point of contact but total European coverage for their POS campaign activity. Brand managers and buyers from clients such as Disney, L'Oreal, BBC Worldwide, Warner Bros, Marks&Spencer and Procter&Gamble visited the stand during the three days of the exhibition.
The stand also incorporated the launch in the UK of HoloFx, a 3D transparent screen that projected 3D images of brands on to a 100" x 100" giant screen elevated above the stand. Impression staff from France, Belgium, Romania & Poland visited us during the show and were very impressed by the stand and how we tried to convey our message to new clients for pan European coverage.
We have already pre-booked a stand for the show for 2007 and are currently working our way through the enquiries generated.