|Impression Affiche Européenne has become Impression France|
|Friday, 07 July 2006 00:00|
This change represents much more than just a change of name. It illustrates the group's ability in France to offer an entire panel of printed products. All illustrating what is called "out of home" communication.
At this occasion Impression France organised an open day on the 22 nd of June, aiming to present all its printed products: billboard, backlights, megaboards, vehicule graphics, POS, decorations as well as its services, such as its logistic platform ideal for organising & dispatching POS campaigns throughout Europe. For the occasion, all the visited sites (Asnieres - offset site, Gennevilliers - Logistics and St Ouen - Digital site) were decorated by different printed products produced internally.
More than a 120 clients came as well as a number of journalists from the professional press.