|Advertising graphics on Tesco trucks made by Eclipse|
|Monday, 17 May 2004 10:33|
The Tesco hypermarket chain in the Czech Republic decided to add a motif from the long-term advertising campaign, "Permanent low prices", on the trucks used in their distribution.
The graphics on a total of 48 trucks was both made and posted on the trucks in the Prague printing house of Eclipse. A combination of technologies (cutting plotter, screen printing, cutting) was applied to make the graphics, all part of the wide technological background of Eclipse. The mounting onto the trucks was carried out by Eclipse foil application specialists as well.