|Reklama 2002 exhibition, February 27- March 1, Praha|
|Wednesday, 27 February 2002 00:00|
In line with tradition, Eclipse boasted the largest stand at the Reklama and Polygraf exhibition. The entire 132 m2 space was used to present a somewhat controversial project titled "In Bed with Milan", created by well-known fashion, advertising and arts photographer Robert Vano.
The company stepped back "into the background" intentionally, to emphasize the content of the exposition. They gave up the merry colours, so typical of exhibition stands, and focused on high quality full-colour prints of black-and-white photographs. It became apparent, that to achieve a rich scale of grey and plasticity of images by CMYK printing was an extremely challenging task. 44 prints of art photographs were printed on twenty different types of material, total space printed exceeding 200 m2.
The modest and unpretending exposition, creating the atmosphere of a gallery rather than of a folksy fairground, became an original and favoured spot of the exhibition.
It is clear from the visitors‘ reactions, that Eclipse was successful in creating a fusion between large-format printing and art. People also appreciated that the company mastered the adaptation of full colour printing of black-and-white photographs, and last but not least, they challenged some old taboos.
1948 Born in Czechoslovakia.