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Eclipse - Erotic, Art and Large Format Printing on Publica 2002
Wednesday, 10 April 2002 00:00
Publica PublicaEclipse - on the Publica 2002, the international production giant of advertising goods and accessories shows an artistic point of view. "In bed with Milan", runs this year's slogan of the producer of high quality printed goods; an erotic exhibition of Robert Vano, a star photographer, who is well known in the fashion branch and who has already published his work in Vogue and Elle. This exhibition conveys the visitors his modern, exclusive and individual art of photography, for the first time presented in large printed format. In close co-operation with Vano, all products were created in black- white contrast, made by the only producer, Eclipse.

The change at the top of Eclipse Austria, which took place one year ago, has been accompanied by sensational success. The young, very ambitious team formed around Managing Director Mag. Peter Spieß presented on Publica 2002 over 30 different materials printed with extraordinary motifs of Robert Vano. Vano is reputed to be a charitable extremist among international photographers because, as he always mentions, he "just does things, which he wants to do right now."

Publica "We choose Robert Vano because of the unique synergy of art and print in order to increase our reputation here in Austria. The overwhelmingly positive feedback of our clients on the fair and the fact, that more than 600 posters were demanded during Vano's autograph hour shows, that we already succeeded in our intention", says Mag. Spieß.

Eclipse offers with its 16 different product categories a wide, yet tailor-made range of products for the international advertising industry. As the only supplier of digital, screen and offset printing on the Austrian market, Eclipse counts as one of the top addresses of the domestic and international printing branch. The digital printings on the exhibition were solely produced on 5-meter machines from VUTEK, SCITEX and NUR, which shows the diverse possibilities of this exclusive manufacturer.
A tremendous feedback was already noticed in the first days after the fair; the increase of reputation on the market as a consequence of the success of Publica 2002 for Eclipse. This symbiosis of quality and offer supports the importance of Eclipse on the Austrian advertising market as a competitive partner in cooperation.