|Inflatables for the Baltic region|
|Wednesday, 17 July 2002 00:00|
Eclipse has delivered an exclusive job to the Baltics subsidiary of Procter & Gamble. As part of the client’s advertising campaign to mark the fifth anniversary of introducing Allways and Alldays brands in the Estonian, Latvian and Lithuanian markets, Eclipse has delivered 1000 shop displays and eighteen large size inflatables to these countries in order to promote these brands.
The irregularly shaped shop displays were the first larger order for the new adhesive laminating machine in the Prague printing house of Eclipse. The screen machines did not print directly on the thick carton boards, instead, 150 g/m2 paper was used as the medium for six colour screen printing. More than 8000 m2 of paper was used up for the 1000 displays. Using the new automatic machine, the paper sheets were subsequently attached onto the boards, and then all display segments were cut out of the boards. Eclipse experts have designed the segments so that the displays could be shipped flat, and simply assembled at the destination.
The inflatables were printed with digital technology, on special light fabric similar to silk used for balloons. The surface of one, 2,6 m high inflatable is 35 m2. The total printed surface of all eighteen inflatables of both versions was 470 m2 and they take up 165 m3 of space.
Inflatables are becoming ever more popular as eye-catchers at promotional events, due to their attractiveness, impressiveness and easy handling and installation.