|Press report Eclipse - non-commercial campaign against racism|
|Monday, 09 April 2001 00:00|
Eclipse Company had to face an imputation of private person from Prague in the last year, because of allegedly racist tuned advertisement, where a character of subdealer appeared on one of the motives of yearly campaign, and it was presented by afro-american. Committee of Arbitration of the Board of Advertising has definitely turned to scale that Eclipse is innocent and it found the imputation as baseless at that time - see "Controversy over Racist Advertising".
Eclipse react to all such imputation now and manifest its opinion by kind of non-commercial presentation on 105 billboards with motive of mosaic, which is composed from parts of variously colored human bodies, with claim: "Color of our skin lies about us like if somebody prints!" (kind of Czech proverb).
Eclipse has joined other big companies, which were addressed by advertising agency Dorland to accompany the project of anti-racist campaign "A SPONSOR OF HEALTHY BRAINS". This offer was accepted with pleasure because Eclipse represents an international company that go in hundred percent anti-racist opinions and positions.