|Eclipse and James Bond another time|
|Thursday, 19 April 2001 00:00|
After a very successful James Bond Party at the end of the last year Eclipse continued on this year's exhibition Reklama 2001, that came off between 28. 2. and 2. 3. on Prague's Exhibition ground, and the whole exposition conceived as continuing of agent 007 mission. It was very peculiarly named as James Bond: Large Format Mission.
The exhibition area has grown up to 168 m2 against the last year. The base of the stand had been made by almost 8 m high, 11 m long and 4 m wide construction. This construction had one hidden surprise presented by sort of movie-bar. The visitors could watch the best of famous scenes from Bond movies there, listen to the soundtracks and drink the traditional Martini with vodka.
Definitely the best showstopper, that represented Eclipse on the exhibition for this year, was a typical Bond's car BMW Z3, that was located at the front of the stand area. The car had been completely coated into styled Bond's image during the exhibition. It was sticked over with a special printed 3M foil even in all the details and complicated shapes such as handles or air holes on fenders. Specialists from Eclipse proved that they are able to stick the foil really on anything.
Besides the traditional presentation of large format printing Eclipse appeared this time also in a right part of exhibition building in 3D advertising section. Its offer of mouse-pads was presented there.