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Nescafe cloth 20 x 20 m
Friday, 18 June 1999 00:00

Nescafe The Nescafé advertisement, on banner material, dimensions: 20x20m, was manufactured for Nestlé Nescafé, the client of McCann Erickson.
The advertisement is placed on the front of a house on Karlovo square, in Prague. It has been the largest megaboard to date, which was printed on the Vutek 5300 digital printing machine.

The product was printed on a vinyl mesh material, in printing width 5 m. The entire canvas is welded together from four vertical stripes. The seams are strenthened with bands of vinyl, and equipped with rings for the string that fastens the product on the wall.
A special feature is the irregular shape of the canvas, that follows the shape of the roof of the building. The duration of the placement is at least one year.